Marketplace
Saunista
A peer-to-peer marketplace for saunas, hot tubs and cold plunges. Find one near you, book it, turn up.
Visit SaunistaWhat we do
The guests, the stock, the people, the cover and the tools to run it.
Wonderly Ventures builds and runs a portfolio of brands. Each one takes a job off the operator’s plate. Finding guests, keeping stock, covering shifts, staying on the right side of the paperwork.
They sit on shared foundations. One technology stack, one set of tools, one team. That is what lets a company our size run several brands properly rather than one badly.
We started in hospitality because it’s what we know. The problem isn’t unique to it.
A sauna, a farm shop, a small hotel, a studio. They all lose the same hours to admin nobody went into business to do. Take those hours back and there is room to grow.
Our brands
Each one stands on its own. Together they share the same spine.
Marketplace
A peer-to-peer marketplace for saunas, hot tubs and cold plunges. Find one near you, book it, turn up.
Visit SaunistaOperations software
The operating system for independent hospitality. Bookings, compliance, suppliers and guests in one place.
Retail
Launching 2027Turnkey honesty shops. A beautiful little unit, pre-stocked, that runs itself.
The founders
Three of us. We build the things we needed ourselves.
Founder
Ideas, operations, and the occasional spreadsheet at 2am.
Amy spent a decade turning messy data into growth strategy for some of the UK's biggest brands, then decided running things was more fun. She co-owns The Firs, a luxury bolthole in Suffolk, and builds the systems that keep every Wonderly brand ticking. If there's a better way to do something, she's usually three prototypes in already.
Co-founder
Hospitality, and a very good eye.
Alison has pointed a television camera at most things worth filming, and now brings the same eye to hospitality. She co-owns The Firs, runs her own sauna, and knows exactly what turns a nice stay into one people talk about. Practical, unflappable, and the first to spot what's missing.
Co-founder
Teaches it, and has done it.
Anna pairs a mastery in entrepreneurial education with a CV that includes running a safari lodge — which is to say she can explain how it works and she's actually done it. She turns big ideas into things people can genuinely learn, use and run.
Get in touch
Investors, partners, producers, press, or anyone who thinks they should be working with us. Send a note and it reaches all three of us.
amy@wonderlyventures.comRegistered office
Wonderly Ventures Ltd
66 Paul Street, London, England, EC2A 4NA
Registered in England and Wales, company no. 17193059